REDEFINE YOUR BRAND
DEFINE YOUR OWN
A standalone logo won’t help you become an industry leader, make meaningful connections, or improve sales but a strong signature style and visual strategy will.
That’s why we designed our Logoless Branding™ service to address the main obstacles we see business owners make when DIY-ing their own brand, so we can focus on what really matters for when it comes to your visual communications.
SIGNATURE STYLE
FLIP YOUR IDEA
ON ITS HEAD
OF BRANDING
Does any of this
Not quite achieving that elevated brand look, even after moodboarding for hours, and investing into templates, brand kits, and even logos?
Procrastinating on the growth of your business because you're too embarrassed to reach out and make valuable industry connections, or missing out on powerful PR because your brand doesn't fit the look of your ecosystem?
Feeling hesitant to share your work or raise your rates because your brand looks like it belongs to a beginner rather than an expert with years of experience?
Constantly needing brand refreshes because you keep wanting to copy the latest trends because you don’t have your own style?
SOUND FAMILIAR?
INTRODUCING
A logo alone just isn’t going to cut it for brand recognition, and becoming an iconic brand will take a little more effort than simply commissioning a logo.
It’s time to start showing up as a leader, having a point of view, and cultivating a signature visual style to match your brand voice so that you leave a lasting impression.
FOCUS ON ELEMENTS THAT ACTUALLY MATTER
Have you ever spent time obsessing over your logo hoping it’ll help clients and colleagues in your industry take you seriously?
Chances are, what you’re actually looking for is a visually impactful brand to take your business in a new direction, to highlight your artistry, or to showcase your unique point of view.
By being preoccupied with your logo, you’re likely missing the bigger picture of developing a strong visual language (a.k.a. your Signature Style) to help you leave a truly memorable impression and to connect with those that matter most.
FLIP YOUR IDEA
ON ITS HEAD
OF BRANDING
DEFINE YOUR
SIGNATURE STYLE
WHAT YOU'LL ACHIEVE
Immediate Results
Long-Term Results
Your Own Signature Style
Brand Rooted In Strategy
Detailed Brand Guidelines
Elevated Message
Stunning First Impressions
Confidence To Sell
Immediately Stand Out
Spotlight On Your Expertise
Immediate Results
Long-Term Results
Elevated PR Opportunities
Ability To Increase Price Point
Cultivate Brand Loyalty
Become Known As The It-Brand Of Your Industry
WHAT YOU'LL ACHIEVE
Our 1:1 service was developed for those who have been misled by the idea that a logo is all you need to build a powerful and memorable brand. There are far more important aspects of your brand to consider before your logo becomes a household icon, and if you haven’t invested in clarifying your point of view and refining your visual positioning, then your logo is the least of your concerns. So here's what we do differently when it comes to branding, and more importantly, what we do well —
Not Your Average
Branding Project
1. Not Just A Pretty Face
We begin every project with strategy so you know that your end result won't just be beautiful but geared towards bringing you closer to your desired clientele and pricing strategy.
2. Art Direction Guided
3. Tailored Application Examples
4. Post-Project Support
1. Not Just A Pretty Face
Rather than starting with a logo, we focus on curating an all-encompassing visual language, guided by your own unique art direction that goes beyond just a moodboard and a colour palette.
2. Art Direction Guided
3. Tailored Application Examples
4. Post-Project Support
1. Not Just A Pretty Face
This isn't a single page brand guide where you're left to implement that new aspirational look on your own. Our designs are tailored towards real key touchpoints so you have clear examples to follow.
2. Art Direction Guided
3. Tailored Application Examples
4. Post-Project Support
1. Not Just A Pretty Face
Our goal is to ensure you're empowered to implement and execute on your own once this project is done. Once you've had a chance to try it out for yourself, we meet a month later for any questions or support you may need to continue building your brand with confidence!
2. Art Direction Guided
3. Tailored Application Examples
4. Post-Project Support
WHY THIS IS MORE IMPACTFUL
TESTIMONIALS
Samantha Ogwang
Hands down the best brand strategist/design team I have ever worked with, and I have worked with a few! It was an amazing transformation, and I couldn't have asked for more. I had outgrown the look of my brand so it really needed an upgrade. I needed to fall back in love with my business again, and The Dailey Atelier, helped me achieve that. I can't wait to relaunch everything this year!
Justine Moore
Alicia was a pleasure to work with! She was very thorough in working with me to find the perfect look that represents my brand and to provide the guidance I needed to launch on my own. I really appreciated her flexibility and professionalism! Highly recommend!
Maritt Jenson
A friend of mine recommended Alicia, and I absolutely enjoyed the structure, efficient process and detailed strategy. You can tell the Daily Atelier has experience working with clients (like me) who doesn't fully understand branding and at the same time has experience in creating brand guidelines for many types of brand and businesses. Thank you!
Alex Oumn
If you need any kind of branding or design done Alicia is the person to go to! She will take your vision and create something that is not only incredibly beautiful and aligned but also UX friendly. Alicia keeps your customers in mind and listens to your input. Alicia does everything on time, is excellent with communication and is incredibly organised. A true professional in the industry.
Strategy Consultation
Art Direction Options
Day One
Determining how to visually position you within your desired ecosystem, and incorporating elements that speak to both you and your ideal clientele.
Summary board of up to 3 options we can pursue for the full design. Includes styling notes for how we may apply photography, typography, and more.
Art Direction Revision
Initial Proof Of Concept
Day Two
Minor revisions can be made to your selected choice, which will then inform the full designs.
Key Signature Style elements will be chosen according to specifications on the Art Direction document. Example applications and mock-ups will be used.
Proof Of Concept Revision
Key Touchpoint Mockups
Day Three
Minor revisions can be made to your proof document, which will then be used for the full application examples.
Your new branding elements will be mocked up in various use-cases specific to your brand. This usually includes social media and a website home page.
File Download + Brand Training
Post-Project Coaching
Offboarding
Your final files will be ready to download after your training call that will teach you have to use the final files.
We will schedule a meeting 1 month later for a brand audit on how well you are maintaining your Signature Style and to answer any questions you may have!
CURRENTLY ACCEPTING PROJECTS FOR 2024
The Investment
Let's take a look at what's included on the road to transformation:
Strategy + Positioning Consultation
Unique Art Direction
Your Own Signature Style
Type, Colour, and Image Curation + Styling
Key Touchpoint Application Examples
Detailed Brand Guidelines
Post-Project Support
$2500, PAYMENT PLAN AVAILABLE
3-Day Turnaround Time
Schedule a consultation
LOOKING TO APPLY FOR A
Confirm your start date
ONBOARDING + PRE-WORK
This project structure may not work for everyone. Schedule a consultation with Alicia to make sure this is right for you!
If it's a good fit, we'll reserve send you a link to register with a deposit. Project dates are on a first come first serve basis.
You'll get access to your own personalized project portal with strategy modules so we can be sure we understand your vision!
HOW TO APPLY
LOGOLESS BRANDING PROJECT?
What others have asked
BEFORE WORKING WITH US
It may seem counterintuitive, but here’s why this is actually an effective approach when it comes to leaving out your logo or incorporating it as the final step of the branding process:
🌱 Businesses may not always know what their brand touchpoints are during the first year or two of growth. Developing a strong visual identity allows brand owners (like you!) to show up confidently sooner, without investing heavily into areas like a logo suite that won’t be used immediately (or at all). This is especially true for social-first and online businesses where other distinguishing Signature Style elements are seen first.
🌱 It allows brand owners to focus their efforts on more memorable aspects of their presence, including communications, photography, and art direction so that they can come across as professional rather than DIY.
🌱 Oftentimes, brand owners don't have their business name trademarked, or are in early stages of their business where the business name may change. Spending all your resources on a logo with a name that may not be permanent is not a good investment for early-stage businesses.
No one wants to see a complex overwrought logo, paired with lacklustre DIY art direction — you deserve better than that!
✨ Remember: the next time you think you absolutely need a logo, what you’re really craving is a strong and memorable presence that allows you to confidently show up.
At The Daily Atelier, we take a logo-last approach to all our projects, including these ones!
If it's a good fit after we complete the core aspects of your branding, we can add on a simple wordmark logo to match. For more extensive branding and logo designs, please apply for our full-scope projects.
🌱 This allows us to design for practical use-cases. You’d be surprised at the logos that aren’t appropriate for use in signage, print, and even digital applications when they’re designed without the end result in mind!
This would be on a case-by-case basis. If you have an existing logo you would absolutely love to keep, schedule a complimentary consultation with us and we'll let you know if we can incorporate it!
This is for early-stage businesses taking that first step beyond DIY, or those in need of a refresh with smaller budgets and requiring a much faster turnaround time. We combine the most impactful visual elements of branding with key areas of strategy in order to create an iconic Signature Style for your brand that actually moves the needle forward.
In comparison, our full-scope projects take 4-8 weeks and average around $5,000-$10,000 for a branding suite with more in-depth strategy and with more concepts as part of the process.
This project is considered an intensive, with an extremely quick turnaround time compared to our full-scope projects. Over the course of 3 days, we'll be able to create all the necessary assets for your brand!
Our goal is to make sure you get the best results possible from this done-for-you service. Please schedule a complimentary consultation with Alicia, and if this is a good fit for your business, you're welcome to reserve your project here.
RECENT PROJECTS
MEET ALICIA, FOUNDER OF THE DAILY ATELIER INC.
YOUR CREATIVE DIRECTOR
With brand consulting experience spanning over half a decade, my strategies have helped launch 6- and 7-figure businesses in the past, with a goal to distill the same processes into the most focused visual branding service that will shake up the status quo for early-stage businesses.
Over the past two years, I've developed this signature Logoless Branding™ framework that combines strategy and key visual cues that will help any business position themselves within their desired ecosystem, all without the bells, whistles, and lengthy timelines of a traditional project.
I invite you to join our mission to reimagine what branding can look like in the online space, and to begin showing up confidently as the leader I know you are!
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