A standalone logo won’t position you in the right market to help you raise your rates, make industry connections, and improve sales but a strong signature style and visual strategy will.
That’s why we designed our Logoless Branding™ service to address the main obstacles we see business owners make when DIY-ing their own brand, so we can focus on what really matters for when it comes to your visual communications.
Not quite achieving that elevated brand look, even after moodboarding for hours, and investing into templates, brand kits, and even logos?
Procrastinating on the growth of your business because you're too embarrassed to reach out and make valuable industry connections, or missing out on powerful PR because your brand doesn't fit the look of your ecosystem?
Feeling hesitant to share your work or raise your rates because your brand looks like it belongs to a hobbyist rather than a professional business owner?
Constantly needing brand refreshes because you keep wanting to copy the latest trends because you don’t have your own style?
A logo alone just isn’t going to cut it for brand recognition, and becoming an iconic brand will take a little more effort than simply commissioning a logo.
It’s time to start showing up as a leader, having a point of view, and cultivating a signature visual style to match your brand voice so that you leave a lasting impression.
Have you ever spent time obsessing over your logo hoping it’ll help clients and colleagues in your industry take you seriously?
Chances are, what you’re actually looking for is a visually impactful brand to take your business in a new direction, to highlight your artistry, or to showcase your unique point of view.
By being preoccupied with your logo, you’re likely missing the bigger picture of developing a strong visual language (a.k.a. your Signature Style) to help you leave a truly memorable impression and to connect with those that matter most.
Your Own Signature Style
Brand Rooted In Strategy
Detailed Brand Guidelines
Stunning First Impressions
Confidence To Sell
Immediately Stand Out
Spotlight On Your Expertise
Elevated PR Opportunities
Ability To Increase Price Point
Cultivate Brand Loyalty
Become Known As The It-Brand Of Your Industry
Our 1:1 service was developed for those who have been misled by the idea that a logo is all you need to build a powerful and memorable brand. There are far more important aspects of your brand to consider before your logo becomes a household icon, and if you haven’t invested in clarifying your point of view and refining your visual positioning, then your logo is the least of your concerns. So here's what we do differently when it comes to branding, and more importantly, what we do well —
This isn't a single page brand guide where you're left to implement that new aspirational look on your own. Our designs are tailored towards real key touchpoints so you have clear examples to follow.
Our goal is to ensure you're empowered to implement and execute on your own once this project is done. Once you've had a chance to try it out for yourself, we meet a month later for any questions or support you may need to continue building your brand with confidence!
Hands down the best brand strategist/design team I have ever worked with, and I have worked with a few! It was an amazing transformation, and I couldn't have asked for more. I had outgrown the look of my brand so it really needed an upgrade. I needed to fall back in love with my business again, and The Dailey Atelier, helped me achieve that. I can't wait to relaunch everything this year!
Alicia was a pleasure to work with! She was very thorough in working with me to find the perfect look that represents my brand and to provide the guidance I needed to launch on my own. I really appreciated her flexibility and professionalism! Highly recommend!
A friend of mine recommended Alicia, and I absolutely enjoyed the structure, efficient process and detailed strategy. You can tell the Daily Atelier has experience working with clients (like me) who doesn't fully understand branding and at the same time has experience in creating brand guidelines for many types of brand and businesses. Thank you!
If you need any kind of branding or design done Alicia is the person to go to! She will take your vision and create something that is not only incredibly beautiful and aligned but also UX friendly. Alicia keeps your customers in mind and listens to your input. Alicia does everything on time, is excellent with communication and is incredibly organised. A true professional in the industry.
Art Direction Options
Determining how to visually position you within your desired ecosystem, and incorporating elements that speak to both you and your ideal clientele.
Summary board of up to 3 options we can pursue for the full design. Includes styling notes for how we may apply photography, typography, and more.
Art Direction Revision
Initial Proof Of Concept
Minor revisions can be made to your selected choice, which will then inform the full designs.
Key Signature Style elements will be chosen according to specifications on the Art Direction document. Example applications and mock-ups will be used.
Proof Of Concept Revision
Key Touchpoint Mockups
Minor revisions can be made to your proof document, which will then be used for the full application examples.
Your new branding elements will be mocked up in various use-cases specific to your brand. This usually includes social media and a website home page.
File Download + Brand Training
Your final files will be ready to download after your training call that will teach you have to use the final files.
We will schedule a meeting 1 month later for a brand audit on how well you are maintaining your Signature Style and to answer any questions you may have!
Let's take a look at what's included on the road to transformation:
Strategy + Positioning Consultation
Unique Art Direction
Your Own Signature Style
Type, Colour, and Image Curation + Styling
Key Touchpoint Application Examples
Detailed Brand Guidelines
3-Day Turnaround Time
This project structure may not work for everyone. Schedule a consultation with Alicia to make sure this is right for you!
If it's a good fit, we'll reserve send you a link to register with a deposit. Project dates are on a first come first serve basis.
You'll get access to your own personalized project portal with strategy modules so we can be sure we understand your vision!
With brand consulting experience spanning over half a decade, my strategies have helped launch 6- and 7-figure businesses in the past, with a goal to distill the same processes into the most focused visual branding service that will shake up the status quo for early-stage businesses.
Over the past two years, I've developed this signature Logoless Branding™ framework that combines strategy and key visual cues that will help any business position themselves within their desired ecosystem, all without the bells, whistles, and lengthy timelines of a traditional project.
I invite you to join our mission to reimagine what branding can look like in the online space, and to begin showing up confidently as the leader I know you are!
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