Portfolio
Our clients are our family, and we’ve been trusted by leaders in their field to help them execute and realize their vision. We work with businesses that always strive to do better, are passionate about their vision, and pride themselves in being unapologetically different.
Season '98
Services
Brand Refresh, Packaging Design, Product Design
About
Season '98 is an athleisure capsule collection that encapsulates and celebrates the old-school '90s silhouettes with a feel-good spin by using sustainably sourced and ethically manufactured fabrics.
The Challenge
A brand refresh was required for this streetwear capsule collection, along with hang-tags and tote bag designs as part of their collection.
Product Design
As part of their product line, we helped develop concepts for tote bags, vintage baseball caps, as well as loungewear all featuring their logo and taglines.
The designs are all embroidered for lasting quality pieces as part of the slow fashion movement.
Apply to work with us
Looking to build an apparel brand like Season '98?
The Creative Direction
The muted blues and greens transport you back to the vintage country clubs and magazines of the '90s. Think Lady Di, grass courts, white sneakers, and yacht clubs for a luxurious nostalgic aesthetic.
The Primary Logo
A simple crest was developed with space to highlight Season 98's taglines that places an emphasis on self growth and self care. Their belief is that empathy is the new currency, happiness is the new rich, and kindness is the new cool.
The Secondary Logo
A simplified horizontal logo was also developed for use as a hang-tag as part of their packaging.
Results
Season '98 is an apparel brand with a strong visual identity and a versatile set of digital assets that can be used in both online and offline applications now and into the future. The versatility of their assets will allow them to continue building a memorable and consistent brand.
Packaging Design
Hang-tags and shipping boxes were designed as part of their e-commerce experience to ensure a consistent visual identity across all touchpoints with the brand.
SNEHA AVARGERIMATH, S/A ARCHITECTURE STUDIO
I absolutely loved working with The Daily Atelier and cannot recommend Alicia enough! As a young business, it was great to have someone patient and attentive guiding us through the process. By the end of our time together, not only did Alicia deliver a brand identity that we loved, but she also provided us with a clear direction and set of goals for our growing business.
Having worked with Alicia for over two years, I cannot say enough wonderful things about her work ethic, and the true value she can bring to a brand. I would highly recommend Alicia and The Daily Atelier to any new business, as well as any already established business, in a heartbeat!
LAURA WATSON, THE GRAZE COMPANY
JENNA LEE, FOUR SEVEN COLLECTIVE
Alicia opened my eyes to all the things that I didn't even know I didn't know - and gave me an entirely new perspective on branding. She will provide you with all the tools you need to elevate your brand to new heights, leaving you feeling as thought the world is at your feet. Without question, investing in The Daily Atelier was the best money I have ever invested in my business!
ErIN MARTON, ERIN MARTON PHOTOGAPHY
Alicia is absolutely incredible! She is a clear and thoughtful communicator, and is highly organized which gave me confidence that my web design project was in trusted hands. In addition to her exceptional professionalism, Alicia is a very intuitive designer, and I'm so excited to continue working with The Daily Atelier!
VICTORIA CONCIATORI, THE PAPER SOCIAL
Alicia has been such a pleasure to work with! She completely understood our vision and executed it perfectly. I am so obsessed with the website and I owe it all to The Daily Atelier. I would recommend her to anyone I know. You are definitely in great hands if you choose to work with her!
BRITTANY TIMS, COLLECTIVE BEAUTY STUDIO
I had the most amazing experience working with The Daily Atelier. Alicia was patient, organized and detail oriented. I didn’t have a clear vision of what I was looking for but once I gave her some ideas of things I liked , She executed my vision perfectly. I’m so glad she made this process so easy and made me so comfortable!
MACY YAP, MACY YAP PHOTOGRAPHY
Alicia listened to all my goals and brought my vision to life! I used to feel a little lost when it came to social media and my brand voice, but her strategy provided so much direction and everything seems so much clearer now! I couldn't be happier and I'm just so grateful that I had the opportunity to work with her!
Packages & Pricing
Receive instant access to your investment guide to help you decide if a partnership with us is right for you. Simply fill out the form below!