Portfolio

Our clients are our family, and we’ve been trusted by leaders in their field to help them execute and realize their vision. We work with businesses that always strive to do better, are passionate about their vision, and pride themselves in being unapologetically different. 

The Raw Beauty Bar Co.

Project Scope

Brand Identity, Product Design, Packaging Design

About

The Raw Beauty Bar Co. is a luxurious vegan skin and body care company with a focus on sustainability. Founded in 2020, they source their ingredients locally and are in the process of expanding into e-commerce.

The Challenge

A full brand strategy and development of visual identity was required, along with options for packaging for an expansion into e-commerce. 

E-Commerce Packaging

A part of The Raw Beauty Bar's ethos is to use and create sustainable, vegan, and eco-friendly options for their packaging and products.

We were able to source recycled and compostable materials for their boxes, wrapping paper, and even stickers to embody the brand values of The Raw Beauty Bar. A logo variation and brandmarks are showcased in the packaging materials.

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The Creative Direction

The soft muted colour palette was inspired by natural textures and fresh foliage. The brightness and green tones are airy and calming, like a breath of morning spring air.

The Primary Logo

We wanted to evoke the sensations of a relaxing spring morning, surrounded by nature. The hand drawn olive branch along with a light serif font provide a heritage feel to the brand.

The Secondary Logo

The challenge came with developing a logo concept that could be easily deconstructed into smaller brandmarks that would be flexible enough for various online and offline applications. We were able to achieve this with the isolation and simplification of the illustrated foliage that is central to the visual identity, as shown in packaging.

Results

With a new brand identity, The Raw Beauty Bar has a strong foundation to continue to build a memorable and lasting brand that is consistent with all aspects of their brand values.

Product Design

With minimal packaging, we wanted to ensure that the products themselves stay consistent with the visual identity.

Embossed onto the body bars are the logo which highlights the versatility and flexibility of the brand assets.

Morgan mark, Morgan Mark coaching

OUR IMPACT

Having a great brand designer and strategist at your side is a SUPERPOWER you didn't know you wanted! I feel so much more EMPOWERED to sell my services, and working with Alicia gave me the boost I needed to make my brand come to life!

Nick Wells, The Raw Beauty Bar

OUR IMPACT

Working with Alicia was a seamless and insightful experience. She captured my vision exactly and provided a wealth of business expertise for long term growth. I couldn't recommend her enough as a designer and strategist!

Packages & Pricing

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