The Graze Company

Project Scope

Web & E-Commerce Development,
Email Marketing Design, Copywriting

About

The Graze Company is Canada's premiere luxury charcuterie box company. Founded in 2019, it has since grown to 3 locations with an extensive range of products to add a little touch of opulence to any gathering or celebration!

The Challenge

Within their first year, they had outgrown the capacity of their first Squarespace website, and required a more robust platform that could handle the volume of orders they were receiving. The bounce rate of their mobile site was high, and their online sales revenue was capped at the rate at which they could respond to and fulfill inquiries manually. 

We were tasked with developing a new mobile friendly 20-page e-commerce website with the latest automated capabilities to allow The Graze Company to scale their business.

Our Solution

We migrated their domain to Shopify and utilized the platform to create a streamlined e-commerce experience that was UX-forward and on-brand.

In doing so, the bounce rates were significantly reduced and average order value increased by approximately 20% with the new order add-on functionality we designed.

In addition, we automated the ordering process with highly granular pick-up and delivery options during the height of COVID-19, reducing administration hours by 6000% over the first month of use.

Lastly, we also integrated a new email marketing channel that captured 400% more subscribers than the previous system, which has since seen significant growth in terms of a new stream of revenue.

Results

Since building the foundational platform for their current operations, we have also successfully launched numerous  campaigns together, including Holiday 2020, Valentine's Day 2021, and Mother's Day 2021 to create a seamless and memorable client experience!

Looking to transform your web experience like The Graze Company?