The Daily Atelier

"Creativity is intelligence having fun."

- Albert Einstein

Portfolio

Our clients are our family, and we’ve been trusted by leaders in their field to help them execute and realize their vision. We work with businesses that always strive to do better, are passionate about their vision, and pride themselves in being unapologetically different. 

THE BRAND

The Graze Company

LOCATION

SCOPE

LAUNCH DATE

Vancouver, BC

2020

PHOTOGRAPHY

Sophia Hsin

Brand Strategy

E-Commerce Design

Web Development

Email Marketing

Copywriting

CAMPAIGNS

Holiday 2020

Valentine's Day 2021

Mother's Day 2021

Platinum Box 2021

Consulting

IDENTITY

The Graze Company delightfully curates and creates luxury experiences through artfully designed culinary and lifestyle products. 

At the heart of The Graze Company, the driving philosophy is that life is a work of art, and every occasion should be a part of that masterpiece. Their goal is to elevate any gathering beyond gastronomic delight; they aid in crafting moments of beauty that will be remembered for a lifetime. Whether it is for a wedding, birthday, or even just because, they remind their community that life is meant to be savoured and that beauty can be always found in the series of moments that make up the very fabric of our lives.

The Graze Company

Project Scope

Brand Strategy, E-commerce Design, Email Marketing, Copywriting, Consulting

Identity

The Graze Company delightfully curates and creates luxury experiences through artfully designed culinary and lifestyle products. 

Results

We first migrated upgraded their site from Squarespace and re-developed a robust e-commerce site capable of handling high volume and traffic, creating a streamlined e-commerce experience that was UX-forward and on-brand.

In doing so, their bounce rates were significantly reduced and average order value increased by approximately 20% with the new order add-on functionality we designed.

In addition, we automated the ordering process with highly granular pick-up and delivery options during the height of COVID-19, reducing administration hours by 6000% over the first month of use.

Lastly, we also integrated a new email marketing channel that captured 400% more subscribers than the previous system, which has since seen significant growth in terms of a new stream of revenue.

Since building the foundational platform for their current operations, we have also successfully launched numerous campaigns together to create an elevated online culinary experience to solidify The Graze Company as an industry authority.



Apply to work with us

Looking to build a powerful on-brand website and launch
memorable marketing campaigns like The Graze Company?

RESULTS

An elevated online culinary experience.

Within their first year, they had outgrown the capacity of their first website, and required a more robust platform that could handle the volume of orders they were receiving. The bounce rate of their mobile site was high, and their online sales revenue was capped at the rate at which they could respond to and fulfill inquiries manually.

We were approached with developing a new mobile friendly 20-page e-commerce website with the latest automated capabilities to allow The Graze Company to scale their business.

THE CHALLENGE

THE SOLUTION

We first designed a UX-forward web and mobile experience that was clean and on-brand that could handle their high volume and traffic. In addition, we integrated a custom CRM and automated functionalities to increase revenue. In doing so, their bounce rates were significantly reduced and average order value increased by approximately 20%.

Pushing the boundaries of what culinary brands could achieve online at the time, we automated the ordering process with highly granular pick-up and delivery options at the height of the pandemic, reducing administration hours by 6000% within the first month of use.

Lastly, we integrated a new email marketing channel that captured 400% more subscribers than the previous system, which has since seen significant growth as a new stream of revenue.

Since building the foundational platform for their current operations, we have also successfully launched numerous campaigns together to create an elevated online culinary experience to solidify The Graze Company as an industry authority.



Apply to work with us

Looking to become an authority in your industry like The Graze Company?

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SNEHA AVARGERIMATH, S/A ARCHITECTURE STUDIO

I absolutely loved working with The Daily Atelier and cannot recommend Alicia enough! As a young business, it was great to have someone patient and attentive guiding us through the process. By the end of our time together, not only did Alicia deliver a brand identity that we loved, but she also provided us with a clear direction and set of goals for our growing business.

Having worked with Alicia for over two years, I cannot say enough wonderful things about her work ethic, and the true value she can bring to a brand. I would highly recommend Alicia and The Daily Atelier to any new business, as well as any already established business, in a heartbeat!

LAURA WATSON, THE GRAZE COMPANY

JENNA LEE, FOUR SEVEN COLLECTIVE

Alicia opened my eyes to all the things that I didn't even know I didn't know - and gave me an entirely new perspective on branding. She will provide you with all the tools you need to elevate your brand to new heights, leaving you feeling as thought the world is at your feet. Without question, investing in The Daily Atelier was the best money I have ever invested in my business!

ErIN MARTON, ERIN MARTON PHOTOGAPHY

Alicia is absolutely incredible! She is a clear and thoughtful communicator, and is highly organized which gave me confidence that my web design project was in trusted hands. In addition to her exceptional professionalism, Alicia is a very intuitive designer, and I'm so excited to continue working with The Daily Atelier!

VICTORIA CONCIATORI, THE PAPER SOCIAL

Alicia has been such a pleasure to work with! She completely understood our vision and executed it perfectly. I am so obsessed with the website and I owe it all to The Daily Atelier. I would recommend her to anyone I know. You are definitely in great hands if you choose to work with her!

BRITTANY TIMS, COLLECTIVE BEAUTY STUDIO

I had the most amazing experience working with The Daily Atelier. Alicia was patient, organized and detail oriented. I didn’t have a clear vision of what I was looking for but once I gave her some ideas of things I liked , She executed my vision perfectly. I’m so glad she made this process so easy and made me so comfortable!

MACY YAP, MACY YAP PHOTOGRAPHY

Alicia listened to all my goals and brought my vision to life! I used to feel a little lost when it came to social media and my brand voice, but her strategy provided so much direction and everything seems so much clearer now! I couldn't be happier and I'm just so grateful that I had the opportunity to work with her!  

WORDS OF AFFECTION

Packages & Pricing

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"Knowing yourself is the beginning of all wisdom."

– ARISTOTLE

“The value of identity of course is that so often with it comes purpose.”

– RICHARD GRANT

“Good design must primarily serve people.”

– THOMAS J. WATSON

“Design is the silent ambassador of your brand.”

– PAUL RAND

“Your brand is a natural extension of you and your values.”

– ALICIA KOO